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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Internet Marketing and Big Data Exploitation (Paperback, 1st ed. 2015) Loot Price: R3,534
Discovery Miles 35 340
Repayment Terms: R331 pm x 12*
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Internet Marketing and Big Data Exploitation (Paperback, 1st ed. 2015): I Chaston

Internet Marketing and Big Data Exploitation (Paperback, 1st ed. 2015)

I Chaston

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Loot Price R3,534 Discovery Miles 35 340 | Repayment Terms: R331 pm x 12*

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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2015
First published: 2015
Authors: I Chaston
Dimensions: 216 x 140 x 16mm (L x W x T)
Format: Paperback
Pages: 287
Edition: 1st ed. 2015
ISBN-13: 978-1-349-50414-5
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-349-50414-9
Barcode: 9781349504145

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