* Quality as a tool for success
*Covers a diverse range of quality issues and theories in the
context of heritage attractions
* Well-respected international contributor team of academics and
practitioners
Heritage Tourism is the fastest growing component of the tourism
market. Tourists have more choices than ever and their past
experiences and future expectations make them even more discerning
customers. A focus on quality can assist with customer satisfaction
and business excellence.
This new book on Quality issues brings together a range of
specialists who lead us from the evolution of quality to our
current position on the quality roadmap. It provides a toolkit to
assist on the continuous quality improvement journey and presents a
vision of what lies ahead in this new millennium.
'Quality Issues in Heritage Visitor Attractions' will prove an
invaluable guide for students and practitioners in the field s of
Heritage, Visitor Attractions and Tourism in general.
Divided into six sections this text presents a different 'flavour'
of quality by looking at aspects such as critical success factors
for heritage organizations, methods of quality improvement,
developing the concept and offering, quality tools for managers,
managing the quality workforce and the future.
- Well-respected international contributor team of academics and
practitioners.
- Covers a diverse range of quality issues and theories in the
context of the heritage attractions
- Quality as a tool for success
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