The growth of events and festivals has been significant over the
last decade and a wide range of skills are essential to ensure
those events are successful. This requirement has been instrumental
in stimulating the creation of more tertiary education
opportunities to develop events management knowledge. As the
discipline develops, knowledge requires direction in order to
understand the changing advances in society.
This is the first book to take a futures approach to understanding
event management. A systematic and pattern-based understanding is
used to determine the likelihood of future events and trends. Blue
skies scenarios are applied throughout to provide a vision of the
future of events, not only capturing how the events industry is
changing but also important issues that will affect events now as
well as the future. Chapters include analysis of sustainability,
security, impacts of social media, design at both mega event and
community level and review a good range of different types of
events from varying geographical regions. A final section captures
the contributions of each chapter through the formation of a
conceptual map for a future research agenda.
Written by leading academics in the field, this ground breaking
book will be a valuable reference point for educators, researchers
and industry professionals.
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