Service Franchising succinctly extracts from observations about
international franchising from both the scholarly and trade
literature. The work adds insights gleaned through extensive
research and the experiences of the author. As a result, the book
advances the body of knowledge on international franchising for the
academic community. In addition to being a breakthrough text for
researchers in business and economics the book also contains
guidance for franchisors and franchisees in their efforts to
achieve success in the global marketplace.
Ilan Alon has made major contributions to the understanding of
franchising, both through his own research and his compiling and
study of the work of other leading researchers. Alon pioneered
research into the internationalization of franchising with his
published studies from Asia, Europe, Latin America and other parts
of the world.
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