In the information communication technologies (ICT) field, there is
a vacuum among disciplines, as well as between business research
and academic studies, due to the rapid development of new
technologies. ""Information Communication Technologies and Emerging
Business Strategies"" fills this void by following an
interdisciplinary approach to emerging markets, information and
communication technologies. ""Information Communication
Technologies and Emerging Business Strategies"" creates awareness
of changes in cultures of lifestyle consumption, which is both
theoretically and empirically explored across multiple nations.
This yields insight into the relationships between emerging
businesses utilizing cutting-edge technologies and cultural
perspectives, from the viewpoint of consumers.
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