Sports Media, Marketing, and Management - Breakthroughs in Research and Practice (Hardcover)

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	March 2018
First published:	2018
Editors:	Information Resources Management Association
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	475
ISBN-13:	978-1-5225-5475-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-5225-5475-0
Barcode:	9781522554752

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