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Books > Business & Economics > Business & management > Sales & marketing
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Sports Media, Marketing, and Management - Breakthroughs in Research and Practice (Hardcover)
Loot Price: R7,005
Discovery Miles 70 050
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Sports Media, Marketing, and Management - Breakthroughs in Research and Practice (Hardcover)
Expected to ship within 10 - 15 working days
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The application of marketing and management concepts to sports
products and services is vital to the success of the industry. When
appealing to the target audience of an event, it is essential to
construct a strong marketing plan by utilizing emergent
technologies and strategies. Sports Media, Marketing, and
Management: Breakthroughs in Research and Practice is a
comprehensive reference source for the latest scholarly material on
the effectiveness of current methodologies and theories, in an
effort to improve promotional activities, management, and the
organization of all aspects of the sports industry. Highlighting a
range of pertinent topics, such as brand management, social media,
and sports tourism marketing, this publication is ideally designed
for students, researchers, academicians, professionals, and
practitioners as well as scientists and executive managers
interested in the marketing strategies of sporting media and
events.
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