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Books > Language & Literature > Language & linguistics > Translation & interpretation
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Translating Promotional and Advertising Texts (Hardcover, 2nd edition)
Loot Price: R4,478
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Translating Promotional and Advertising Texts (Hardcover, 2nd edition)
Series: Translation Practices Explained
Expected to ship within 10 - 15 working days
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The translation of promotional and advertising texts requires the
application of techniques which, although they vary depending on
the specific text type, are all aimed at preserving their
persuasive purpose. This often requires in-depth cultural
adaptation and, on occasion, thorough rewriting. Translating
Promotional and Advertising Texts covers the key types of
promotional texts, including personal, business-to-business,
institutional, business-to-consumer, and advertising. With numerous
examples from a wide variety of languages and media, taken from the
author's own professional experience and observations, this volume
is designed for use as a coursebook for classroom practice or as a
handbook for self-learning. It also provides insight for research
into promotional and advertising translation. This second, updated
edition offers entirely new sections on self-promotion in social
media, text analysis, and tools for the cross-cultural appraisal of
promotional texts. Revised with new examples, a glossary of terms,
and activities and tasks on the Routledge Translation Studies
Portal, this is the essential text for students, researchers,
translators, and professionals working in copywriting, marketing,
public relations, or related areas.
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