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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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Nazi Chic - Fashioning Women in the Third Reich (Paperback, New)
Loot Price: R1,389
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Nazi Chic - Fashioning Women in the Third Reich (Paperback, New)
Series: Dress, Body, Culture
Expected to ship within 12 - 19 working days
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This is the first book in English to deal comprehensively with
German fashion from World War I through to the end of the Third
Reich. It explores the failed attempt by the Nazi state to
construct a female image that would mirror official gender
policies, inculcate feelings of national pride, promote a German
victory on the fashion runways of Europe and support a
Nazi-controlled European fashion industry. Not only was fashion one
of the countrys largest industries throughout the interwar period,
but German women ranked among the most elegantly dressed in all of
Europe. While exploding the cultural stereotype of the German woman
as either a Brunhilde in uniform or a chubby farmers wife, the
author reveals the often heated debates surrounding the issue of
female image and clothing, as well as the ambiguous and
contradictory relationship between official Nazi propaganda and the
reality of womens daily lives during this crucial period in German
history. Because Hitler never took a firm public stance on fashion,
an investigation of fashion policy reveals ambivalent posturing,
competing factions and conflicting laws in what was clearly not a
monolithic National Socialist state. Drawing on previously
neglected primary sources, Guenther unearths new material to detail
the inner workings of a government-supported fashion institute and
an organization established to help aryanize the German fashion
world.How did the few with power maintain style and elegance? How
did the majority experience the increased standardization of
clothing characteristic of the Nazi years? How did women deal with
the severe clothing restrictions brought about by Nazi policies and
the exigencies of war? These questions and many others, including
the role of anti-Semitism, aryanization and the hypocrisy of Nazi
policies, are all thoroughly examined in this pathbreaking book.
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