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Embodiment in the Semiotic Matrix - Communicology in Peirce, Dewey, Bateson, and Bourdieu (Hardcover)
Loot Price: R2,505
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Embodiment in the Semiotic Matrix - Communicology in Peirce, Dewey, Bateson, and Bourdieu (Hardcover)
Series: The Fairleigh Dickinson University Press Series in Communication Studies
Expected to ship within 12 - 17 working days
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Total price: R2,525
Discovery Miles: 25 250
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Communicology is widely accepted on the international scene as a
new name for the study of human communication. It replaces several
equivocal disciplinary conceptions such as "communication," which
may fail to distinguish the science of communication from its
object of investigation or the message-centered "communication
studies," which often obfuscates information exchange with the
experience of shared meaning in human encounters. Communicology
differs from the American mainstream social science of
communication not only because it is grounded in communication
theory rather than information theory, but also because it advances
a philosophically informed ecological perspective on human
discourse. This book is intended as a contribution to the
philosophy of communication and the human science of communicology.
Semiotic phenomenology is thoroughly described as the synthetic
logic that combines a philosophy of consciousness with a science of
culture and conduct to explicate the lifeworld habitus.
Consciousness is viewed as cultural-semiotic and experience as
personal-phenomenological. This is a reciprocal, reflexive
relationship in which culture is conceived as consciousness of
communication and communication the manifest experience of culture.
The book describes embodiment so conceived, including the history
of the matrix idea in American pragmatism and European philosophy
as they commingled in the United States to produce a unique
discipline of communication, the science of embodied discourse.
Important roots of this new discipline are described for the first
time here in a unique synthesis of C. S. Peirce, John Dewey,
Gregory Bateson, and Pierre Bourdieu. In addition, the semiotic
relativity hypothesis is argued to be an important implication of
this new discipline. Transcending the stale debate on language and
thought, the limited conception of linguistic relativity is
considerably broadened and deepened. The distinctive lifeworld of
humans is argued to occur at the threshold of sign consciousness in
the semiotic matrix of culture-society-person. Semiotic
phenomenology is not only a synthesis of two great European
philosophical movements, structuralism and phenomenology; it is
also the essence of American pragmatism. This view culminates in
the contemporary human science of communicology.
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