This monograph is focused on intercultural issues, particularly in
the global auto industry. The foreign direct investments (FDI)
reasons are the result of globalization, of the need of growth and
of achieving synergies. Most of the professionals consider that FDI
is one of the most significant business phenomena in the past
decades, but warn about the FDI dangers. The most challenging part
of the FDI process is the integration of two entities that present
different organizational and national cultures. This monograph
emphasizes the relationship between culture and FDI performance in
the global auto industry. The main goal of this book is to uncover
intercultural issues that managers encounter during the FDI,
M&A or global alliances. The expectation of the authors of this
monograph is that the conclusions would help forewarn scholars and
practitioners of the need to thoroughly understand the cultural
issues influencing the global automotive industry. The monograph
will be useful for academic researchers, postgraduate students, for
MBA/Executive Education and for practitioners.
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