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Engineering Legitimacy - How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age (Hardcover, 1st ed. 2018) Loot Price: R1,832
Discovery Miles 18 320
You Save: R388 (17%)
Engineering Legitimacy - How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age (Hardcover,...

Engineering Legitimacy - How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age (Hardcover, 1st ed. 2018)

Iva Petkova

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List price R2,220 Loot Price R1,832 Discovery Miles 18 320 | Repayment Terms: R172 pm x 12* You Save R388 (17%)

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Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: June 2018
First published: 2018
Authors: Iva Petkova
Dimensions: 210 x 148mm (L x W)
Format: Hardcover
Pages: 188
Edition: 1st ed. 2018
ISBN-13: 978-3-319-90706-2
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > E-commerce
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
Books > Business & Economics > Business & management > Ownership & organization of enterprises > General
Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
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LSN: 3-319-90706-9
Barcode: 9783319907062

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