Synconomy argues that the operating state of a firm has a
synergistic relationship with the behaviour of the entire
marketplace. This will be important in order to understand the
value of the firm and predict its performance. The book will
explore the business conditions of an ever-more interoperating
global economic marketplace in which companies, customers and
competitors collaborate on many issues. The book proposes a new
approach to measuring value in this inter-connected global
framework.
General
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