Germany's Economic Renaissance - Lessons for the United States (Paperback, 1st ed. 2014)

In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behave like a multinational, as well as the secrets of conquering the high end of the market where quality is more important than price. Both informative and entertaining, filled with rich character studies, this book is essential reading for everyone wondering how to bring factories - and the jobs they provide - back to American shores.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	December 2015
First published:	2014
Authors:	J Ewing
Dimensions:	216 x 140 x 11mm (L x W x T)
Format:	Paperback
Pages:	185
Edition:	1st ed. 2014
ISBN-13:	978-1-349-46804-1
Categories:	Books > Business & Economics > Economics > Development economics Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business negotiation Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Earth & environment > The environment > Applied ecology > General
LSN:	1-349-46804-5
Barcode:	9781349468041

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