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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

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Organising Knowledge - Methods and Case Studies (Paperback, 1st ed. 2004) Loot Price: R2,653
Discovery Miles 26 530
Repayment Terms: R249 pm x 12*
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Organising Knowledge - Methods and Case Studies (Paperback, 1st ed. 2004): J. Gadner, R. Buber, L. Richards

Organising Knowledge - Methods and Case Studies (Paperback, 1st ed. 2004)

J. Gadner, R. Buber, L. Richards

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Loot Price R2,653 Discovery Miles 26 530 | Repayment Terms: R249 pm x 12*

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The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2003
First published: 2004
Editors: J. Gadner • R. Buber • L. Richards
Dimensions: 216 x 140 x 13mm (L x W x T)
Format: Paperback
Pages: 232
Edition: 1st ed. 2004
ISBN-13: 978-1-349-51290-4
Categories: Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-51290-7
Barcode: 9781349512904

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