Higher Education Consumer Choice (Hardcover, 1st ed. 2016)

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

General

Imprint:	Palgrave Pivot
Country of origin:	United Kingdom
Release date:	November 2015
First published:	2016
Authors:	J. Hemsley-Brown • I. Oplatka
Dimensions:	216 x 140 x 16mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	137
Edition:	1st ed. 2016
ISBN-13:	978-1-137-49718-5
Categories:	Books > Social sciences > Education > Higher & further education > General Books > Business & Economics > Economics > International economics > General Books > Business & Economics > Business & management > Management & management techniques > Operational research Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-137-49718-1
Barcode:	9781137497185

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