" "Horse Business Management" will equip you with the knowledge to
run a profitable horse business. Down-to-earth and highly readable,
this book demonstrates how to apply modern business theory to
create success. Essentially, it will enable you to develop your
vision of excellence and the specialist skills needed to make that
vision a reality. Sections include: Understanding the market
Considering available assets Developing effective marketing
strategies Developing effective practices in daily yard management
Providing a safe and rewarding environment for all involved
Recognising and providing a high quality experience for the
customer Providing a solid financial return
Jeremy Houghton Brown and Marcus Clinton offer you their expert
advice on modern equine business techniques, sharing their wealth
of practical experience, and their thorough understanding of the
horse industry.
Extensively revised for its fourth edition, "Horse Business
Management" is applicable to every type of stable yard and horse
business. It is equally suited for both current and prospective
horse business owners and managers, and should be in the hands of
every college equine student. Edit "
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