For undergraduate and graduate level Strategic Management courses.
Get straight to the heart of important strategic management
concepts. This brief text offers a concise explanation of the most
important concepts and techniques in strategic management. Further,
cases and simulations are a perfect supplement to Essentials of
Strategic Management, while its brevity also makes it suitable for
use in corporate and executive training programs. This edition
contains new information to reflect the latest changes in the
discipline while remaining brief and to the point.
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