A holistic approach to harnessing a company's processes to achieve
true customer satisfaction
Every move that a corporation makes is a mixture of input,
action, and output-in short, a process. To keep customers,
employees, and shareholders happy, corporate management must juggle
conflicting priorities. These competing priorities result in
conflicting processes. To help achieve true customer satisfaction,
manage-ment needs tools that allow for a holistic approach to
analyzing these processes. This book provides that tool. It shows
corporations how to analyze and enhance their critical processes in
order to deliver the highest level of service to their internal and
external customers. Providing a clear understanding of what process
mapping can do for a company as well as practical applications for
each step in process mapping, this useful guide outlines a proven
method for assuring better processes and building a more
customer-focused company.
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