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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Customer Loyalty and Success (Hardcover) Loot Price: R3,038
Discovery Miles 30 380
Repayment Terms: R285 pm x 12*
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Customer Loyalty and Success (Hardcover): J. Lynch

Customer Loyalty and Success (Hardcover)

J. Lynch

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Loot Price R3,038 Discovery Miles 30 380 | Repayment Terms: R285 pm x 12*

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This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: June 1995
First published: 1995
Authors: J. Lynch
Dimensions: 216 x 140 x 28mm (L x W x T)
Format: Hardcover
Pages: 292
ISBN-13: 978-0-333-63910-8
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 0-333-63910-3
Barcode: 9780333639108

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