"OK. I've got my Twitter account...now what can I do with it?"
Sound familiar? "#tweetsmart" provides the answer with 25 creative
projects to help your business, cause, or organization grow. But
this isn't just another social media marketing book--it's the
anti-marketing how-to community-engagement book.
Twitter is not a marketing channel (and should never be used as
such) but it is a community of interested, engaged, and influential
people. Meeting and getting to know these people can help you build
your own community. In this useful guide, you'll find projects to
help you approach your Twitter audience in ways that are strategic,
measurable, and fun. Put a new wrinkle on an old contest: "be the
10th person to tweet" Create a hashtag game around your company or
products Instead of polling, ask your followers to help you make a
product decision Make MadLibs out of your marketing copy or mission
statement Hold a scavenger hunt, and relay clues via Twitter
Organize a weekly Twitter chat on various subjects Solicit funny
product shots, using Twitter's photo-sharing utility Spontaneously
tweet from a store location: "Meet me now and win "
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