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Monopoly Television - Mtv's Quest To Control The Music (Paperback)
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Monopoly Television - Mtv's Quest To Control The Music (Paperback)
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In August 1981, Music Television-now popularly known as MTV-was
launched. Within a matter of years it revitalized a struggling
record industry; made the careers of leading pop stars like
Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated
traditional network television and the movie industry;
revolutionized the advertising industry; and stimulated purchases
in several markets, most notably fashion apparel. The reach of MTV
has proven long and profitable. In this book, Jack Banks examines
the historical development of music video as a commodity and
analyzes the existing structures within which music video is
produced, distributed, and exhibited on its premier music channel,
MTV. Who controls MTV? What part do record companies play in the
financing and production of music video? How do the power brokers
in the business affect the ideological content of music video?
Given the tight sphere of influence within the music industry, what
are the future trends for music video and for artistic freedom of
expression? Banks tackles these questions in an intelligent,
lively, and sophisticated investigation into one of the most
influential media enterprises of our society.
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