Like the international bestseller Who Moved My Cheese?, Hug Your
Customers is powerful through its simplicity. Jack Mitchell is CEO
of Mitchells - a clothes store and one of the most successful small
businesses in America. This family-run business has built extremely
healthy profit margins in a tough retail market through a most
refreshing approach to sales - hug your customers! In other words:
if there is one key to a successful business then it is happy
customers and companies who go the extra mile enjoy the extra
profits. From small independent businesses to established
conglomerates, Hug Your Customers is an invaluable and fun tool for
ensuring repeat business and outstanding results.
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