Public Relations in Britain - A History of Professional Practice in the Twentieth Century (Paperback)

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	May 2013
First published:	2004
Authors:	Jacquie L'Etang
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Paperback
Pages:	290
ISBN-13:	978-0-415-65119-6
Categories:	Books > Humanities > History > History of specific subjects > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > History > History of specific subjects > General
LSN:	0-415-65119-0
Barcode:	9780415651196

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