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The History and Theory of Rhetoric - An Introduction (Paperback, 7th edition)
Loot Price: R2,686
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The History and Theory of Rhetoric - An Introduction (Paperback, 7th edition)
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By tracing the traditional progression of rhetoric from the Greek
Sophists to contemporary theorists, this textbook gives students a
conceptual framework for evaluating and practicing persuasive
writing and speaking in a wide range of settings and in both
written and visual media. The book's expansive historical purview
illustrates how persuasive public discourse performs essential
social functions and shapes our daily worlds, drawing on the ideas
of some of history's greatest thinkers and theorists. The seventh
edition includes greater attention to non-Western rhetorics,
feminist rhetorics, the rhetoric of science, and European and
American critical theory. Known for its clear writing style and
contemporary examples throughout, The History and Theory of
Rhetoric emphasizes the relevance of rhetoric to today's students.
This revised edition serves as a core textbook for rhetoric courses
in both English and communication programs covering both the
historical tradition of rhetoric and contemporary rhetoric studies.
This edition includes an instructor's manual and practice quizzes
for students at www.routledge.com/cw/herrick
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