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Marketing, 5th Student Edition (Hardcover, 5th Student edition)
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Marketing, 5th Student Edition (Hardcover, 5th Student edition)
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In Burrow's MARKETING, 5E students learn how current marketing
technologies and practices relate to their personal goals and
future careers. Students will be able to recognize effective
marketing applications to create strategic plans for a large
variety of business endeavors. This update maintains the hallmark
integrated marketing approach seen in previous editions as students
learn the foundations and functions needed to successfully market
goods, services, and ideas to consumers. Professional development,
customer service, and digital marketing strategies including social
media are presented as key marketing skills for success. Emphasis
on the Career Clusters, DECA Performance Indicators, and real-world
applications highlight how these skills can be used in everyday
life and future careers. While students study business, economics,
selling, human relations, communications, logistics, promotion,
product planning, and pricing, they also understand why marketing
is crucial across all business operations. MindTap is the online
solution for CTE courses that includes the full, interactive eBook,
annotation and study tools, media, auto-graded assessment, data
analytics, and more. MindTap for Marketing, 5th edition includes
additional timely features such as examples of advertisements,
stats and facts, digital marketing strategies, internet research
activities, and case studies that will be updated in between
editions to keep your course current in this innovative industry
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