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Exhortations to Philosophy - The Protreptics of Plato, Isocrates, and Aristotle (Hardcover)
Loot Price: R2,739
Discovery Miles 27 390
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Exhortations to Philosophy - The Protreptics of Plato, Isocrates, and Aristotle (Hardcover)
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Total price: R2,759
Discovery Miles: 27 590
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This book is a study of the literary strategies which the first
professional philosophers used to market their respective
disciplines. Philosophers of fourth-century BCE Athens developed
the emerging genre of the "protreptic" (literally, "turning" or
"converting"). Simply put, protreptic discourse uses a rhetoric of
conversion that urges a young person to adopt a specific philosophy
in order to live a good life. The author argues that the
fourth-century philosophers used protreptic discourses to market
philosophical practices and to define and legitimize a new cultural
institution: the school of higher learning (the first in Western
history). Specifically, the book investigates how competing
educators in the fourth century produced protreptic discourses by
borrowing and transforming traditional and contemporary "voices" in
the cultural marketplace. They aimed to introduce and promote their
new schools and define the new professionalized discipline of
"philosophy." While scholars have typically examined the discourses
and practices of Plato, Isocrates, and Aristotle in isolation from
one another, this study rather combines philosophy, narratology,
genre theory, and new historicism to focus on the discursive
interaction between the three philosophers: each incorporates the
discourse of his competitors into his protreptics. Appropriating
and transforming the discourses of their competition, these
intellectuals created literary texts that introduced their
respective disciplines to potential students.
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