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Books > Business & Economics > Business & management > International business
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International Sport Business Management - Issues and New Ideas (Paperback)
Loot Price: R1,223
Discovery Miles 12 230
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International Sport Business Management - Issues and New Ideas (Paperback)
Series: World Association for Sport Management Series
Expected to ship within 12 - 17 working days
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This book showcases new research in sport business management
around the world, offering a platform for the international
exchange of ideas, best practices, and scientific inquiries in a
globalized sport economy. Featuring work from leading sport
management scholars from around the world - including North
America, South America, Europe, Africa, and Asia - the book
addresses a variety of global, regional, national, and community
issues that are central to successful sport management. Combining
both qualitative and quantitative studies, it explores key themes
such as the emergent environment, managing change, organizational
transformation, application of technology, marketing and promotion,
and research protocols. New case studies cover topics such as
entrepreneurship and innovation, sport broadcasting, digital
technologies, youth and college sports, and the development of the
sport management curriculum. International Sport Business
Management is a fascinating reading for all students and scholars
of sport management, sport business, and sport marketing, as well
as for any professional working in the sport and leisure
industries.
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