Strategic Communication - Campaign Planning (Paperback, 2nd Revised edition)

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.

General

Imprint:	OUP Australia and New Zealand
Country of origin:	Australia
Release date:	September 2016
Authors:	James Mahoney (Former Head, Discipline of Communication)
Dimensions:	246 x 170 x 15mm (L x W x T)
Format:	Paperback
Pages:	320
Edition:	2nd Revised edition
ISBN-13:	978-0-19-030376-1
Categories:	Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	0-19-030376-X
Barcode:	9780190303761

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