In the only known programme of prescriptive entrepreneurship, James
Fiet provides a marked contrast to the standard descriptive focus
of entrepreneurship studies. Instead of the anecdotally based
pedagogies that have dominated the teaching of entrepreneurship
(and which do not control for luck-based success), the author lays
out a programme of research to develop and test theoretically
derived guidelines for how to improve the success rate and
performance of aspiring entrepreneurs. Rather than describing what
entrepreneurs do, he prescribes and tests what they ought to do.
The author finds that the use of systematic search at the launch
relates positively to both the discovery of wealth-generating ideas
and the founding of ventures. The book also uncovers the
characteristics of forgiving business models and discusses their
teachability. Training elements of the book include a prescriptive
model of how to search for and discover wealth-generating ideas, a
detailed protocol for how to train aspiring entrepreneurs in the
use of systematic search, and an instrument that allows aspiring
entrepreneurs to test the potential of their ideas before launching
a venture. The book will be of interest to business and
entrepreneurship scholars and teachers, students and aspiring
entrepreneurs who are looking for prescriptive tools to help them
launch a successful business.
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