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The Enlightened Capitalists - Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good (Hardcover)
Loot Price: R595
Discovery Miles 5 950
You Save: R198
(25%)
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The Enlightened Capitalists - Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good (Hardcover)
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List price R793
Loot Price R595
Discovery Miles 5 950
You Save R198 (25%)
Expected to ship within 12 - 17 working days
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An expert on ethical leadership analyzes the complicated history of
business people who tried to marry the pursuit of profits with
virtuous organizational practices-from British industrialist Robert
Owen to American retailer John Cash Penney and jeans maker Levi
Strauss to such modern-day entrepreneurs Anita Roddick and Tom
Chappell. Today's business leaders are increasingly pressured by
citizens, consumers, and government officials to address urgent
social and environmental issues. Although some corporate executives
remain deaf to such calls, over the last two centuries, a handful
of business leaders in America and Britain have attempted to create
business organizations that were both profitable and socially
responsible. In The Enlightened Capitalists, James O'Toole tells
the largely forgotten stories of men and women who adopted
forward-thinking business practices designed to serve the needs of
their employees, customers, communities, and the natural
environment. They wanted to prove that executives didn't have to
make trade-offs between profit and virtue. Combining a wealth of
research and vivid storytelling, O'Toole brings life to historical
figures like William Lever, the inventor of bar soap who created
the most profitable company in Britain and used his money to
greatly improve the lives of his workers and their families.
Eventually, he lost control of the company to creditors who
promptly terminated the enlightened practices he had initiated-the
fate of many idealistic capitalists. As a new generation attempts
to address social problems through enlightened organizational
leadership, O'Toole explores a major question being posed today in
Britain and America: Are virtuous corporate practices compatible
with shareholder capitalism?
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