Qualitative Research in Sport Management (Paperback, 2nd edition)

Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis. The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today's rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter "research briefs" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice. This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens. Useful online materials include recommended readings and PowerPoint slides.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2020
First published:	2021
Authors:	James Skinner • Allan Edwards • Aaron C. T. Smith
Dimensions:	246 x 174 x 36mm (L x W x T)
Format:	Paperback
Pages:	534
Edition:	2nd edition
ISBN-13:	978-0-367-42660-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > General Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
LSN:	0-367-42660-9
Barcode:	9780367426606

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