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Books > Business & Economics > Business & management
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Big Vape - The Incendiary Rise of Juul (Paperback)
Loot Price: R382
Discovery Miles 3 820
You Save: R86
(18%)
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Big Vape - The Incendiary Rise of Juul (Paperback)
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List price R468
Loot Price R382
Discovery Miles 3 820
You Save R86 (18%)
Expected to ship within 9 - 15 working days
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A propulsive, eye-opening work of reporting, chronicling the rise
of Juul, vaping, and the birth of a new addiction. "Fast-paced and
impressively researched, this detailed account sings." --Publishers
Weekly (starred review) A Publishers Weekly Top Ten Book of the
Summer (2021) It began with a smoke break. James Monsees and Adam
Bowen were two ambitious graduate students at Stanford, and in
between puffs after class they dreamed of a way to quit smoking.
Their solution became the Juul, a sleek, modern device that could
vaporize nicotine into a conveniently potent dosage. The company
they built around that device, Juul Labs, would go on to become a
$38 billion-dollar company and draw blame for addicting a whole new
generation of underage tobacco users. Time magazine reporter Jamie
Ducharme follows Monsees and Bowen as they create Juul and, in the
process, go from public health visionaries and Silicon Valley
wunderkinds to two of the most controversial businessmen in the
country. With rigorous reporting and clear-eyed prose that reads
like a nonfiction thriller, Big Vape uses the dramatic rise of Juul
to tell a larger story of big business, Big Tobacco, and the high
cost of a product that was too good to be true.
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