Since the early times of travelling architecture does constitute
an important force of attraction and a vital element in marketing.
Until today destinations try to increase their market positions by
means of the development and restoration of the built environment.
However, architecture is characterised by an enduring presence with
impacts on visitors and residents alike. Hence, on a sustainable
basis it needs to chime with place and situation. Where modesty
might be suitable for one destination, spectacular architecture
could be a transformation catalyst or unique selling proposition
for another. Destination developers have to be aware of the local
requirements as well as the reciprocal relationship between the
modern practice of tourism and the built environment. To address
the complexity of architectural tourism, throughout the book this
topic is subject of a controversial discussion and approached with
a contextual and interdisciplinary view.
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