Companies spend incredible amounts of energy and treasure trying to
bring new customers in the front door, only to watch them walk
right out the back because they feel unimpressed, dissatisfied, or
even insulted by the terrible service they receive.
"Spoil 'em Rotten," and close that back door! Keep every
customer you ever earn by treating them so well, they'll fight to
stay with you. Turn your delighted customers into your most
powerful sales force, as they brag about how well you treat them to
their friends, colleagues, even strangers on the street.
When Candice is assigned to write a paper on one remarkable
company, she chooses Walsh's Supermarkets-and its inspirational
owner, Mr. Walsh, takes her under his wing to share sixty of his
Best Practices and the compelling philosophy behind them. Written
in an entertaining and easy-to-read style, "Spoil 'em Rotten"! is a
must for anyone who ever interacts with the customer.
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