Strategies of Competition in the Bank Card Business - Innovation Management in a Complex Economic Environment (Paperback, Revised)

This is the first book to describe the history of the innovation of the bank card, from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major player in the bank card industry -- Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.

General

Imprint:	Sussex Academic Press
Country of origin:	United Kingdom
Release date:	February 2005
First published:	March 2005
Authors:	Jarunee Wonglimpiyarat
Dimensions:	152 x 229 x 8mm (L x W x T)
Format:	Paperback
Pages:	124
Edition:	Revised
ISBN-13:	978-1-903900-55-0
Categories:	Books > Business & Economics > Business & management > Business competition Books > Business & Economics > Finance & accounting > Finance > Banking Books > Money & Finance > Banking
LSN:	1-903900-55-7
Barcode:	9781903900550

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