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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Business Analytics - An Introduction (Hardcover)
Loot Price: R2,812
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Business Analytics - An Introduction (Hardcover)
Expected to ship within 10 - 15 working days
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Together, Big Data, high-performance computing, and complex
environments create unprecedented opportunities for organizations
to generate game-changing insights that are based on hard data.
Business Analytics: An Introduction explains how to use business
analytics to sort through an ever-increasing amount of data and
improve the decision-making capabilities of an organization.
Covering the key areas of business analytics, the book explores the
concepts, techniques, applications, and emerging trends that
professionals across a wide range of industries need to be aware
of. Better detection of fraud through visual analytics or better
prediction of the likelihood of someone getting an infection while
in the hospital are just a few examples of where analytics can play
a positive role. As the field of business analytics continues to
emerge rapidly, there is a need for a reliable textbook and
reference on the subject. Filling this need, this book is suitable
for graduate-level students and undergraduate seniors. It maintains
a focus on only the key areas so the material can be covered
adequately in a one-semester or one-quarter course. Each chapter
includes software-generic exercises, labs, and associated answers
to the exercises/labs. Author Jay Liebowitz recently had an article
published in The World Financial Review.
www.worldfinancialreview.com/?p=1904
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