Books > Social sciences > Psychology > The self, ego, identity, personality
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The Power of Us - Harnessing Our Shared Identities for Personal and Collective Success (Paperback)
Loot Price: R317
Discovery Miles 3 170
You Save: R72
(19%)
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The Power of Us - Harnessing Our Shared Identities for Personal and Collective Success (Paperback)
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List price R389
Loot Price R317
Discovery Miles 3 170
You Save R72 (19%)
Expected to ship within 9 - 15 working days
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If you're like most people, you probably believe that your identity
is stable. But in fact, your identity is constantly changing -
often outside your conscious awareness and sometimes even against
your wishes - to reflect the interests of the groups of which
you're a part. And that fluid identity has a powerful influence
over your feelings, beliefs, and behaviours. In THE POWER OF US,
psychologists Packer and Van Bavel integrate their own cutting-edge
research in psychology, neuroscience and economics to explain what
identity really is and show how to harness its dynamic nature to:
Increase our productivity - Improve physical and psychological
health - Overcome our individual prejudice - Unlock our altruism -
Break the political gridlock - Galvanize others to solve
controversial global problems Along the way, they explain such
seemingly unrelated phenomenon as why men cry at football games but
not funerals, why the history of slavery in U.S. counties is one of
the best predictors of current day racism, and why Canada keeps a
national reserve of maple syrup. Packed with fascinating insights,
vivid case studies, and pioneering research, THE POWER OF US will
change the way you understand yourself - and those around you -
forever.
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