Campaigns That Matter - The Importance of Campaign Visits in Presidential Nominating Contests (Hardcover)

Every four years Americans are inundated with campaign activities from candidates attempting to become the next president of the United States. An under-researched area of these campaign activities are campaign visits-rallies, town hall meetings, and candidate meet-and-greets for example. Almost all candidates conduct visits, yet we do not have a good understanding of how they affect voters. Wendland tackles four big questions throughout Campaigns That Matter: 1) Do campaigns matter? 2) Are campaign visits strategic? 3) Do visits help mobilize voters? 4) Do visits impact candidate preference? Using a unique set of data that includes all visits conducted throughout the 2008, 2012, and 2016 presidential nominating contests, Wendland explores how these visits affected voters compared to traditional measures of advertisements, campaign spending, and momentum. In doing so, Wendland has provided us with a more comprehensive picture of how voters make decisions in the voting booth.

General

Imprint:	Lexington Books
Country of origin:	United States
Release date:	June 2017
Authors:	Jay Wendland
Dimensions:	237 x 158 x 21mm (L x W x T)
Format:	Hardcover
Pages:	194
ISBN-13:	978-1-4985-3209-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Promotions
LSN:	1-4985-3209-8
Barcode:	9781498532099

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