International and Cross-Cultural Business Research (Hardcover)

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business. Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	April 2017
Authors:	Jean-Claude Usunier • Hester van Herk • Julie Anne Lee
Dimensions:	242 x 170 x 19mm (L x W x T)
Format:	Hardcover
Pages:	200
ISBN-13:	978-1-4739-7588-0
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Management of specific areas > Research & development management Promotions
LSN:	1-4739-7588-3
Barcode:	9781473975880

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!