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Books > Business & Economics > Business & management > Sales & marketing > Market research
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The Handbook for Market Research for Life Sciences Companies - Finding the Answers You Need to Understand Your Market (Hardcover)
Loot Price: R3,859
Discovery Miles 38 590
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The Handbook for Market Research for Life Sciences Companies - Finding the Answers You Need to Understand Your Market (Hardcover)
Expected to ship within 12 - 17 working days
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As innovation moves from the lab to the market, a new research
phase begins for the entrepreneur: the market research phase.
Inspired by a new technology that can change the world, critical
questions need to be addressed. Is there a market for my
innovation? Who are my clients? What do they need? Is my innovation
filling that gap in the market? Who are my competitors? How are
they approaching the market? If these questions are unaswered,
entrepreneurs meet potential investors or partners with only a
basic understanding of their market. The objective of this book is
to fill this gap. It is a practical manual that gives entrepreneurs
real-world advice and tools to build a solid market model. The book
provides tips, models and tools entrepreneurs can use to collect,
interpret and present their market and integrate it into their
business plan. What the entrepreneur learns in this book will help
him throughout his journey. After going over the market research
process, he will learn how to design and use a number of market
research tools, and how to adapt them in a life science context.
From building a web survey to preparing interviews to doing your
own secondary research, this handbook will help him gain a
comprehensive understanding of how to perform his own market
research activities and how to analyze his data. Finally, a number
of frameworks (such as the TAM-SAM-SOM as well as the KANO Model)
are described so that he can efficiently share what he has learned,
using models that simply yet effectively shares findings.
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