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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Can't Buy ME Love - How Advertising Changes the Way We Think and Feel (Paperback) Loot Price: R494
Discovery Miles 4 940
You Save: R30 (6%)

Can't Buy ME Love - How Advertising Changes the Way We Think and Feel (Paperback)

Jean Kikbourne

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List price R524 Loot Price R494 Discovery Miles 4 940 You Save R30 (6%)

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"When was the last time you felt this comfortable in a relationship?"
-- An ad for sneakers

"You can love it without getting your heart broken."
-- An ad for a car

"Until I find a real man, I'll settle for a real smoke."
-- A woman in a cigarette ad

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.

Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

General

Imprint: Prentice Hall & IBD
Country of origin: United Kingdom
Release date: November 2000
First published: November 2000
Authors: Jean Kikbourne
Dimensions: 235 x 155 x 24mm (L x W x T)
Format: Paperback
Pages: 366
ISBN-13: 978-0-684-86600-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-684-86600-5
Barcode: 9780684866000

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