Happening 2 - Design for Events (Hardcover)

Happenings are very much still happening - more than enough reason to launch a sequel to our first event-themed title. In the age of social media, the event is becoming a mass-marketing campaign that targets a global audience. And its reach is far greater if it's both memorable and photogenic. Happening 2 covers over 60 stunning spectacles - from fashion shows to festivals and exhibitions to exclusive product launches - that leave lasting impressions. Events offer designers the perfect testing ground; they are ideal opportunities to experiment with spatial perception and sensory experiences. Happening 2 travels the globe to cover memorable moments by the likes of Bureau Betak, Bompas & Parr, MVRDV, Snarkitecture and TeamLab, revealing how the designers translated their concepts from page to platform. The event industry monumentalizes the fleeting, and Happening 2 does the same.

General

Imprint:	Frame Publishers BV
Country of origin:	Netherlands
Series:	Happening Series
Release date:	2017
Authors:	Jeanne Tan • Ana Martins • Matthew Hurst
Dimensions:	295 x 229 x 28mm (L x W x T)
Format:	Hardcover - Paper over boards
Pages:	304
ISBN-13:	978-9492311030
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	9492311038
Barcode:	9789492311030

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