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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Happening 2 - Design for Events (Hardcover)
Loot Price: R1,436
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Happening 2 - Design for Events (Hardcover)
Series: Happening Series
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Happenings are very much still happening - more than enough reason
to launch a sequel to our first event-themed title. In the age of
social media, the event is becoming a mass-marketing campaign that
targets a global audience. And its reach is far greater if it's
both memorable and photogenic. Happening 2 covers over 60 stunning
spectacles - from fashion shows to festivals and exhibitions to
exclusive product launches - that leave lasting impressions. Events
offer designers the perfect testing ground; they are ideal
opportunities to experiment with spatial perception and sensory
experiences. Happening 2 travels the globe to cover memorable
moments by the likes of Bureau Betak, Bompas & Parr, MVRDV,
Snarkitecture and TeamLab, revealing how the designers translated
their concepts from page to platform. The event industry
monumentalizes the fleeting, and Happening 2 does the same.
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