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Metonymy - Hidden Shortcuts in Language, Thought and Communication (Hardcover)
Loot Price: R2,954
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Metonymy - Hidden Shortcuts in Language, Thought and Communication (Hardcover)
Series: Cambridge Studies in Cognitive Linguistics
Expected to ship within 12 - 17 working days
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'Metonymy' is a type of figurative language used in everyday
conversation, a form of shorthand that allows us to use our shared
knowledge to communicate with fewer words than we would otherwise
need. 'I'll pencil you in' and 'let me give you a hand' are both
examples of metonymic language. Metonymy serves a wide range of
communicative functions, such as textual cohesion, humour, irony,
euphemism and hyperbole - all of which play a key role in the
development of language and discourse communities. Using authentic
data throughout, this book shows how metonymy operates, not just in
language, but also in gesture, sign language, art, music, film and
advertising. It explores the role of metonymy in cross-cultural
communication, along with the challenges it presents to language
learners and translators. Ideal for researchers and students in
linguistics and literature, as well as teachers and general readers
interested in the art of communication.
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