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The Revolution That Wasn't - How Digital Activism Favors Conservatives (Hardcover)
Loot Price: R958
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The Revolution That Wasn't - How Digital Activism Favors Conservatives (Hardcover)
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This surprising study of online political mobilization shows that
money and organizational sophistication influence politics online
as much as off, and casts doubt on the democratizing power of
digital activism. The internet has been hailed as a leveling force
that is reshaping activism. From the Arab Spring and Occupy Wall
Street to Black Lives Matter and #MeToo, digital activism seemed
cheap, fast, and open to all. Now this celebratory narrative finds
itself competing with an increasingly sinister story as platforms
like Facebook and Twitter-once the darlings of digital
democracy-are on the defensive for their role in promoting fake
news. While hashtag activism captures headlines, conservative
digital activism is proving more effective on the ground. In this
sharp-eyed and counterintuitive study, Jen Schradie shows how the
web has become another weapon in the arsenal of the powerful. She
zeroes in on workers' rights advocacy in North Carolina and finds a
case study with broad implications. North Carolina's hard-right
turn in the early 2010s should have alerted political analysts to
the web's antidemocratic potential: amid booming online organizing,
one of the country's most closely contested states elected the most
conservative government in North Carolina's history. The Revolution
That Wasn't identifies the reasons behind this previously
undiagnosed digital-activism gap. Large hierarchical political
organizations with professional staff can amplify their digital
impact, while horizontally organized volunteer groups tend to be
less effective at translating online goodwill into meaningful
action. Not only does technology fail to level the playing field,
it tilts it further, so that only the most sophisticated and
well-funded players can compete.
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