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The Playbook - How to Deny Science, Sell Lies, and Make a Killing in the Corporate World (Paperback)
Loot Price: R231
Discovery Miles 2 310
You Save: R64
(22%)
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The Playbook - How to Deny Science, Sell Lies, and Make a Killing in the Corporate World (Paperback)
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List price R295
Loot Price R231
Discovery Miles 2 310
You Save R64 (22%)
Expected to ship within 5 - 10 working days
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'This brilliantly subversive and witty book lays bare the
techniques of manipulation and disinformation that keep the rich
and powerful rich and powerful. . . A landmark book' Brian Eno
'Very funny, as satire should be, until you realise it's deadly
serious' Adam Rutherford, BBC Radio 4 Start the Week Knowledge is
power. Which is why the rich and powerful don't want you to have
it. The Playbook is an exposé of the extraordinary lengths that
corporations will go to in order to spread disinformation and deny
the scientific facts - around climate change, public health risks
and worker safety - when they don't suit their agenda. Written in
the form of a corporate handbook for tobacco, oil and
pharmaceutical company executives, it is a litany of obfuscation
techniques, denial, delays and outright lies, including: how to
recruit an academic 'expert' who is willing to compromise their
integrity (or is just short of cash), how to massage the
statistics, how to use legal and even physical intimidation against
reporters and activists, and how, just as in a casino, to keep your
customers comfortable, unquestioning, unthinking and playing along
for as long as possible. Part satire, part social history, part
guide to resistance, The Playbook is a charge sheet against the
powerful. It shows us how, by understanding the methods and motives
of disinformation campaigns, we may be able to outwit them.
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