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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Managing Tourism Destinations (Hardcover)
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Managing Tourism Destinations (Hardcover)
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Management of tourism destination is a multi-faceted pursuit. It
together comprises the contemporary critical issues in tourism, its
persistent challenges which are based upon the several experiences
collected from different destination of tourism along with vibrant
cultural and economic environment. In managing the destinations of
tourism, the most important contribution is made by the employees
that add the competitive edge in the organizations of tourism. The
management required for the development of destination based
tourism industry demands high quality of human resources. This book
develops a framework to explore the links between destination based
tourism and human resource management. This book covers the central
theme of managing the tourism destination, the characteristics of
traveler's choice, destination management and destination planning,
management of heritage sites and developing of destination products
along with the information management. The first introductory
chapter of this book discuss about the literature of tourism and
facts related to the various tourist destinations. The second
chapter of this book gives a glimpse regarding the planning and
organizing of a trip to the final destination as it has become
easier now to visit any part of the world through the development
of tourism industry on a large scale. Thus, it has been seen that
the governments of the renowned tourist destinations have started
to develop various types of tourist facilities. The third chapter
of this book tells about the various strategies behind the
selection of appropriate customers and clients. This chapter
discusses about how the tourism industry should know and understand
more about their visitors so as to attract them. Going ahead the
role of destination management in organizations have been discussed
in chapter four which has gained lot of importance over the years.
It also gives the detailed description about the Destination
Management Organizations. Chapter five of this book gives a drive
through the management of human resource and required skill in
managing destination tourism which requires high quality personnel.
Chapter six of this book tells about the destination marketing
which is most successful and advanced tool implemented in the
tourism industry. This chapter explains the role of Distance
Management Organizationsin destination marketing, its planning and
the research methodology. Chapter 7 is related to the management of
heritage sites which represents the symbolic tourism destinations
and attractions for the tourists and the challenges faced due to
the ever-increasing tourism that are also related to developmental
issues of tourism. Chapter 8 relates to the branding of destination
where it deals with the concepts of different forms of brands for
the enrichment of tourism. The concluding chapters 9 and 10 of this
book discuss the development of destination products and
destination E-business and information management respectively. The
former describes the strategies related to the advancement and
expansion of new attractions, experiences, facilities and amenities
provided by the public and private sector, and later, describes the
role of business in tourism and destination based marketing where
it has been shown how to utilize the e-commerce business. This book
covers the complete analysis of market trends and how they respond
to changing value chains of the market. It also touches how
destination tourism helps in promoting and encouraging private
sector investment along with the improvement of small, medium and
micro undertakings in tourism.
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