Information Marketing (Paperback, 2nd edition)

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	September 2016
First published:	2006
Authors:	Jennifer Rowley
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	244
Edition:	2nd edition
ISBN-13:	978-1-138-27433-4
Categories:	Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management Promotions
LSN:	1-138-27433-X
Barcode:	9781138274334

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