Automotive Management - Navigating the next decade of auto industry transformation (Paperback, 2nd ed.)

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

General

Imprint:	de Gruyter Oldenbourg
Country of origin:	Germany
Release date:	2013
First published:	2013
Authors:	Jens Diehlmann • Joachim Hacker
Dimensions:	240 x 170 x 15mm (L x W x T)
Format:	Paperback
Pages:	288
Edition:	2nd ed.
ISBN-13:	978-3-11-048930-9
Categories:	Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
LSN:	3-11-048930-9
Barcode:	9783110489309

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