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In Defense of Advertising (Paperback, Pbk. ed) Loot Price: R365
Discovery Miles 3 650
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In Defense of Advertising (Paperback, Pbk. ed): Jerry Kirkpatrick

In Defense of Advertising (Paperback, Pbk. ed)

Jerry Kirkpatrick

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List price R431 Loot Price R365 Discovery Miles 3 650 You Save R66 (15%)

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"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists."

General

Imprint: TLJ Books
Country of origin: United States
Release date: 2007
First published: 2007
Authors: Jerry Kirkpatrick
Dimensions: 229 x 152 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 204
Edition: Pbk. ed
ISBN-13: 978-0-9787803-0-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-9787803-0-2
Barcode: 9780978780302

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