"In Defense of Advertising is a theoretical defense based on the
philosophy of Ayn Rand and the economics of Ludwig von Mises. It
argues that the proper foundations of advertising are reason,
ethical egoism, and laissez-faire capitalism. Its theme is that the
social and economic criticisms of advertising are false because
they are based on a false philosophic and economic world view. Only
an alternative world view can refute the charges and put forth a
positive moral evaluation of advertising s role in human life. The
author defends advertising because it appeals to the rational
self-interest of consumers for the rationally selfish,
profit-making gain of the capitalists."
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