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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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Designing the Olympics - Representation, Participation, Contestation (Hardcover, New)
Loot Price: R4,648
Discovery Miles 46 480
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Designing the Olympics - Representation, Participation, Contestation (Hardcover, New)
Series: Routledge Research in Sport, Culture and Society
Expected to ship within 12 - 19 working days
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Designing the Olympics claims that the Olympic Games provide
opportunities to reflect on the relationship between design,
national identity, and citizenship. The "Olympic design milieu"
fans out from the construction of the Olympic city and the creation
of emblems, mascots, and ceremonies, to the consumption,
interpretation, and appropriation of Olympic artifacts from their
conception to their afterlife. Besides products that try to achieve
consensus and induce civic pride, the "Olympic design milieu" also
includes processes that oppose the Olympics and their enforcement.
The book examines the graphic design program for Tokyo 1964,
architecture and urban plans for Athens 2004, brand design for
London 2012, and practices of subversive appropriation and
sociotechnical action in counter-Olympic movements since the 1960s.
It explores how the Olympics shape the physical, legal and
emotional contours of a host nation and its position in the world;
how the Games are contested by a broader social spectrum within and
beyond the nation; and how, throughout these encounters, design
plays a crucial role. Recognizing the presence of multiple actors,
the book investigates the potential of design in promoting
equitable political participation in the Olympic context.
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